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The Maldives has welcomed the primary vacationer customer for this 12 months, Nikolai Stratichuk from Russia with a
particular ceremony held at Velana Worldwide Airport (VIA) this morning. At this time is a incredible begin to what
guarantees to be a incredible 12 months for the Maldives Tourism Trade. Our first customer for this 12 months arrived on
Etihad flight Etihad Airways EY278 at round 6:05 this morning. He was greeted by senior officers from
the Maldives Advertising and marketing and Public Relations Company (MMPRC/Go to Maldives), together with executives
from the Ministry of Tourism, Maldives Immigration and Maldives Airports Firm Restricted (MACL).
Nikolai was accompanied on this journey by his household. That is his first go to to the Maldives.
The primary customer acquired a 5 evening keep at Reethi Faru Resort. Different particular items have been additionally conferred to the
first customer of 2022, together with items from MMPRC, the Ministry of Tourism, MACL and Dhiraagu.
The Chief Govt Officer and Managing Director (CEO and MD) of MMPRC expressed his delight with
the awards and accolades that Maldives acquired in the course of the previous 12 months. He acknowledged that:
“MMPRC and the Maldives Tourism Trade’s concerted drive to supply guests with choices to loosen up and
rejuvenate after the consequences of the worldwide pandemic bore fruit as tons of of 1000’s of tourists flocked
to the Maldives with the assurances of a protected trip. Because of ‘pure social distancing’ as an
archipelago nation, the protection of holidaymakers within the Maldives is additional enhanced underneath our distinctive ‘one island, one resort’ idea and shut consideration to covid security tips at each flip. This previous 12 months
has been one among immense success to the Maldives, successful award after award. We welcome the primary
customer of 2023 with a smile on our face, and the intention in our hearts to take care of the successes of final 12 months.”
By the tip of the fourth quarter of the previous 12 months, MMPRC had performed over 88 advertising
campaigns, 42 Festivals, 06 Roadshows, 10 Digital Occasions, 17 FAM Journeys, and 10 Different occasions have been executed
worldwide by the 4th Quarter of 2022 to advertise Maldives as a vacationer vacation spot. The best
testomony to the success of those actions got here on the finish of final 12 months, because the Maldives secured the title
of ‘World’s Main Vacation spot’ (amongst a number of different accolades) on the 2022 World Journey Awards, globally
recognised because the hallmark of trade excellence. This was the third consecutive 12 months that the Maldives
had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of
Maldivian hospitality’ by travellers from all around the globe.
The nationwide vacationer arrivals goal set by H.E President Ibrahim Mohamed Solih for the 12 months 2022 was additionally
reached in December 2022, because the Maldives welcomed our 1.6 millionth customer for the 12 months two weeks
forward of the tip of the 2022. Final 12 months, MMPRC additionally secured the title of ‘World’s Main Vacationer Board’
for the primary time in our nation’s historical past. All year long the Maldives has additionally gained a number of different
awards whereas resorts, properties, tour operators, and journey companies additionally gained particular person awards within the
international area.
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