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Maldives Advertising and Public Relations Company (MMPRC/Go to Maldives) together with 14 trade
companions are connecting with prime journey commerce patrons to showcase the Maldives and our distinctive
experiences at ILTM Cannes 2022. The occasion is held at Palais des Festivals et des Congrès, Cannes, France
from 05th – 08th December 2022.
ILTM Cannes is likely one of the prime luxurious journey commerce gala’s held on the planet. It supplies a platform for journey
commerce companions from France and different markets, to carry conferences with essentially the most unique and sought-after
journey designers and the world’s most interesting hospitality manufacturers and locations. The four-day occasion consists of
academic classes, networking, leisure, and invaluable publicity.
Maldives is famend for being an ultra-luxurious vacation spot providing deluxe merchandise, companies and
experiences. MMPRC’s advertising and marketing methods are targeted on selling high-end experiences and different
segments by our actions on international platforms. Participation in ILTM Cannes 2022 is aligned with this
effort, with the intention to present the newest details about the indulgent experiences out there within the Sunny
Facet of Life to audiences from France and different main markets.
The Maldives’ stand at ILTM displays the points of high-end tourism. Throughout this occasion, we conduct
pre-scheduled B2B conferences with journey commerce companions, present vacation spot data and promotional
supplies to guests, and conduct commerce surveys to get extra details about the market. Our focus is
on; connecting and networking with commerce patrons from France; strengthening present relations; offering
them with newest updates of the vacation spot and our distinctive geographical points; and experiences
supplied to vacationers in search of luxurious holidays. The occasion additionally supplies the chance to strengthen
Maldives’ model to maintain our top-of-the-mind place on this market and enhance arrivals from this
section. ILTM can be an amazing platform for trade companions to realize partnerships, talk about enterprise offers,
and market their particular person properties and experiences.
France is the seventh prime supply market to the Maldives with 40,048 vacationer arrivals recorded from January to
November ninth 2022. As the corporate accountable for advertising and marketing the vacation spot throughout the globe, MMPRC
has held over 150 actions in 24 markets by the start of the fourth quarter this 12 months together with;
participation in gala’s and exhibitions; advertising and marketing campaigns with the journey commerce; media interviews and
protection; on-line occasions; and familiarisation journeys. The fruits of those actions come within the type of
ever-growing arrival figures, now closing in on attaining 1.6 million guests goal for this 12 months in
December.
The best testomony to the success of MMPRC’s actions got here this 12 months, because the Maldives secured the
title of ‘World’s Main Vacation spot’ (amongst a number of different accolades) on the 2022 World Journey Awards,
globally recognised because the hallmark of trade excellence. That is the third consecutive 12 months that the
Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from everywhere in the globe. This 12 months, MMPRC additionally secured the
title of ‘World’s Main Vacationer Board’ for the primary time in our nation’s historical past.
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