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Maldives Advertising and Public Relations Company (MMPRC / Go to Maldives) was selling the Maldives at
USTOA Annual Convention and Market 2022. The occasion happened from twenty eighth November – 2nd December 2022
on the JW Marriott Austin in Austin, Texas, United States. In the course of the occasion, MMPRC had alternatives to fulfill some
of America’s most revered and famend tour operators.
Since its inception in 1972, the USTOA Annual Convention & Market has distinguished itself for being the one
journey trade occasion within the US that brings collectively main North American journey firms, tourism suppliers and
international locations in an intimate and unique setting. Go to Maldives was represented on the occasion by our PR
company representatives for the area. Our goal in taking part on this occasion was to market the Maldives because the
most well-liked vacation vacation spot, present the most recent vacation spot info, and promote the varied segments,
merchandise, and experiences of the Maldives tourism trade.
This occasion supplied a singular business-casual ambiance for a small choose group of 700 journey professionals and
networking alternatives all through the convention to make new contacts and conduct enterprise. It allows us to
join and community with stakeholders of the trade from the market and thru that, inform travellers of the
newest details about the vacation spot. These stakeholders vary from different tourism locations, service
suppliers, PR firms, consumers and sellers, and a various vary of commerce professionals. Throughout this occasion, we
gained invaluable perception into the North American journey market. We additionally recognized the most recent components and tendencies
affecting the trade and travellers throughout the globe via thrilling seminars, symposiums, and skilled panel
discussions.
It is a sign of the Maldives’ sturdy presence and demand within the US market that regardless of the lengthy distance, the
US market stays one of many prime supply markets for the Maldives. As of 1st December 2022, the Maldives has
welcomed 71,757 vacationers from the US, making it the sixth prime supply marketplace for tourism. On twelfth August, the
Maldives achieved the one millionth vacationer arrival mark for this 12 months.
MMPRC has held a number of actions focusing on this market this 12 months, together with internet hosting Maldives Roadshows in numerous
cities the US and Canada. These actions additional embrace collaborating in ATTA’s AdventureELEVATE 2022 and
conducting a journey commerce webinar, in addition to organising familiarisation journeys with media and influencers. We additionally
performed campaigns with main tourism firms equivalent to Value Journal, Goway, and SQ.
As the corporate chargeable for advertising and marketing the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different
advertising and marketing actions in 22 international markets final 12 months, together with festivals, roadshows, familiarisation journeys, advertising and marketing
campaigns, webinars, and interviews. The best testomony to the success of those actions got here this 12 months, because the
Maldives secured the title of ‘World’s Main Vacation spot’ (amongst a number of different accolades) on the 2022 World Journey
Awards, globally recognised because the hallmark of trade excellence. That is the third consecutive 12 months that the
Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of
Maldivian hospitality’ by travellers from everywhere in the globe. This 12 months, MMPRC additionally secured the title of ‘World’s
Main Vacationer Board’ for the primary time in our nation’s historical past.
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