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MMPRC hosts a particular ceremony to welcome the 1.6 millionth customer of 2022
Maldives Advertising and marketing and Public Relations Company (MMPRC/Go to Maldives) has celebrated reaching H.E
President Ibrahim Mohamed Solih’s vacationer arrivals goal for 2022 with a vibrant ceremony to welcome
the 1.6 millionth vacationer to the Maldives. This milestone, introduced by President Solih in his Presidential
Deal with this yr, was achieved by the onerous work and dedication of Authorities businesses, business
stakeholders، and journey commerce companions from throughout the globe.
The occasion held in the present day to have a good time the arrival of the 1.6 millionth customer of 2022 was organised by MMPRC
with invaluable help from Maldives Airports Firm Restricted (MACL), the Ministry of Tourism,
Maldives Immigration and Maldives Customs Service. The honoured Chief Visitor of the occasion was the Vice
President of the Maldives H.E Faisal Naseem
The 1.6 millionth customer, Tejas Sanjay Kothari from India arrived within the Maldives for his honeymoon
onboard Air Vistara Flight No. UK271. Tejas Sanjay was conferred particular presents on behalf of MMPRC, the
Tourism Ministry, and different stakeholders. That is his first time within the Maldives and he’s accompanied by
his partner.
The 1.6 millionth customer was welcomed and escorted to the occasion space with conventional Maldivian
Boduberu and cultural procession. A conventional Maldivian dance efficiency was carried out for the
customer after which particular presents had been conferred to him by MMPRC, MACL, Tourism Ministry, Maldives
Immigration, and Maldives Customs Service. The presents included a standard Maldivian Tannu, conferred
to the customer by H.E Vice President Faisal Naseem, a present hamper from Go to Maldives, and a free vacation
voucher from LUX* South Ari Atoll.
Congratulating all events concerned in reaching this essential milestone, the CEO & MD of MMPRC, Mr
Thoyyib Mohamed acknowledged that the golden jubilee yr of tourism holds a file for milestones associated to
the tourism sector, citing that that is all as a result of persistent and steady efforts of everybody concerned
within the business.
“We’re celebrating yet one more milestone following our current momentous wins on the WTA. It’s no small
feat for a tiny nation like ours to be topped the World’s Main Vacation spot thrice in a row. Our
perseverance through the harshest of instances that the world has seen just lately led us to those achievements.
All that is undeniably the results of the Authorities’s foresight in coverage formulation; implementation
throughout and post-covid; the sacrifices and onerous work of workers of the tourism sector; the joint efforts of
each single tourism sector stakeholder; and the noteworthy efforts of MMPRC employees and our community of
world journey commerce companions. We transfer ahead now, with much more willpower to uphold this degree of
service excellence.”
The Minister of Tourism, Dr Abdulla Mausoom, additionally made an announcement concerning the achievement of this
nationwide milestone.
“Recognize the engagement and assist of Journey and Tourism Business stakeholders in reaching but
one other milestone of Maldives Tourism success story. Congratulations all! This fast rebound of Maldives
tourism to pre-pandemic degree is a transparent indication of the visionary management of His Excellency President
Ibrahim Mohamed Solih, sound tourism insurance policies and the sturdy partnership between the federal government and
the non-public sector”, the Minister mentioned.
Final yr, the Maldives achieved the 1.3 million vacationer arrival mark set by the Authorities two months
forward of the forecasted date. This yr’s 1.6 million vacationer arrival determine is a 23.1 per cent improve
in comparison with final yr. The occasion concluded in the present day to have a good time reaching the nationwide goal to welcome
1.6 million guests in 2022 was spearheaded by MMPRC.
As of the fourth quarter of this yr, MMPRC had carried out over 171 advertising and marketing and promotional
actions together with 88 advertising and marketing campaigns, 41 Festivals, 06 Roadshows, 10 Digital Occasions, 17 Familiarisation
Journeys, and 09 different occasions worldwide to advertise Maldives as a vacationer vacation spot. The best
testomony to the success of those actions got here this yr, because the Maldives secured the title of ‘World’s
Main Vacation spot’ (amongst a number of different accolades) on the 2022 World Journey Awards, globally
recognised because the hallmark of business excellence. That is the third consecutive yr that the Maldives had
efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian
hospitality’ by travellers from all around the globe.
This yr, MMPRC additionally secured the title of ‘World’s Main Vacationer Board’ for the primary time in our nation’s
historical past. All year long the Maldives has additionally received a number of different awards whereas resorts, properties,
tour operators, and journey businesses additionally received particular person awards within the world enviornment.
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