A brilliant future beckons for the Maldivian resort group previously generally known as Villa Motels & Resorts because it reveals a next-generation transformation and rebranding of its properties.
Main Maldivian resort model Villa Motels & Resorts has introduced its transformation to Villa Resorts, debuting the refreshed model at ILTM Cannes forward of its official relaunch in April 2023.
Past a simplified identify and new visible identification for the mother or father model, every resort has been repositioned behind a singular Resort Idea, encompassing improved merchandise, elevated service, revolutionary programming and good communication to create actual worth for friends.
Since 1986, Villa Resorts has developed and efficiently run greater than 1,100 rooms distributed throughout its 5 personal island resorts: 5* Solar Island, 5* Paradise Island, 5* Royal Island, 4* Vacation Island, and 3* Enjoyable Island. Two model new islands are additionally in improvement, increasing the group’s portfolio to seven properties.
Now, as the subsequent era of the family-owned and locally-run enterprise takes the helm, Villa Resorts is making itself prepared for the subsequent era of travellers.
Working in partnership with Luxurious Branding, the main luxurious hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its complete firm.
On the coronary heart of the organisation, a brand new Imaginative and prescient, Goal and Values function its guiding lights, guaranteeing that progress is rooted in a shared ideology.
As considered one of only some manufacturers within the Maldives that’s owned, operated and wholly run by locals, Villa Resorts is pushed by the non-public vocation of returning its friends to a stronger place of their lives. This necessary goal is completed via the pure great thing about the vacation spot mixed with the native heat of its individuals.
The Villa Motels & Resorts identify has been simplified to Villa Resorts, with the brand new visible identification paying homage to the historical past and surprise of the islands.
At resort stage, the ‘Villa’ prefix performs the function of mother or father model and the suffix (e.g. Park, Nautica, Haven and so forth.) that follows represents the resort idea. The mixed phrase marks present a recognisable but versatile framework for a rising a household of sub-brands.
Every of the resort sub-brands is invested with its personal distinctive persona, mirrored in bespoke typography, imagery, color palettes and kinds of communication. This method permits every property to benefit from its distinct character and strengths whereas clearly belonging to the Villa household.
In April 2023, the Villa Resorts grasp model will relaunch with a brand new web site, designed and constructed by Journey, and the rebrand of two of its current resorts. Paradise Island will rework into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of style, Villa Nautica’s polished atmosphere brings to life a classy nautical expertise via its fashionable, urban-style interiors. Complemented by distinctive scuba diving and different water sports activities, the resort embraces the seafarer life-style with a glamorous twist.
Concurrently, Solar Island will rework into Villa Park, a lush and unending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in daring colors that embrace the island’s vibrant jungle and azure lagoons. Not too long ago named Maldives’ Main Inexperienced Resort 2022 at the World Journey Awards, the staff continues to spearhead sustainability efforts with new ideas such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving recent produce grown in the island’s gardens.
Rooms, eating places and public areas have been upgraded and refurbished with gorgeous interiors by London-based design studio, Home 9. Led by Jojo Barr, her staff of trusted and expert crafts and tradesmen have translated the brand new Resort Ideas for every island into stunning and functioning bodily environments.
F&B ideas have undergone complete modernisation below the steerage and coaching of Meals Ideas 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Govt Cooks on every island to conceptualise and ship refreshed eating experiences.
Sandstone, a label of award-winning South African wines and MCC unique to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The identify, Sandstone, celebrates the merging of two international locations and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone assortment includes two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; in addition to a rosé. The gathering additionally features a Méthode Cap Classique and a rosé glowing wine.
In collaboration with Cape City espresso roastery, Deluxe Coffeeworks, Villa Resorts has developed its personal espresso model: Press & Pot. Villa Resorts ethically sources and imports its personal inexperienced beans and roasts them on-site at Villa Nautica for distribution throughout the entire model’s islands. On-site, Press & Pot espresso is served by expertly educated baristas, and offered via varied retail channels for friends to take pleasure in at house.
In This autumn 2023, Vacation Island will reopen because the group’s luxurious flagship, Villa Haven, following an entire remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoor, with 68 sea-facing villas – all with personal swimming pools – creating an intimate and secluded island expertise. The design is uncooked, resourceful and reserved, celebrating nature’s stunning fundamentals with intensive use of sustainable supplies that showcase native Maldivian creativity.
At every resort, authentic and recent native programming takes the type of thrilling new signature experiences; distinct to every island and designed to activate the brand new Resort Ideas.
Service too has been an necessary focus, a course of that commenced with a renewal of the model’s Imaginative and prescient, Goal and Values. Villa Resorts is partnering with Forbes Journey Information to translate this real ideology and repair philosophy into world-class model requirements and high quality assessments.
In late 2025, Royal Island will rework into Villa Village, a resort that celebrates genuine Maldivian tradition.
Enjoyable Island is scheduled to reopen in 2027, debuting a brand new luxurious idea following a full renovation, and Villa Eden, a luxurious eco resort, is being developed on the island of Maanenfushi.
Ibrahim Siyad Qasim, Group Managing Director, Villa Delivery and Buying and selling Firm, commented on the rebrand:
“Right this moment, we open a brand new chapter within the historical past of our proudly Maldivian resort firm; an organization that was based by my father virtually 4 a long time in the past. In 2019, with the steerage and assist of our accomplice, Luxurious Branding, we launched into Venture Blue Ocean, an formidable high to backside, inside to out transformation of our enterprise. It represents a shift from competing in the direction of creating, and indicators my aspiration to steer our firm to new ranges of visitor satisfaction and progress. I’m honoured to be stewarding Villa Resorts via its subsequent chapter of improvement and, along with my siblings, proud to introduce our firm and welcome you into our household.”